Summary

Created organizational structure and services charter for industrial estates authority. Determined best prospect industries to promote; developed the marketing strategy.

Purpose

Develop a marketing plan for the PFIZ to attract cutting edge industries and high-value employment in the zone and make it one of Malaysia's leading commercial properties.

Activities

Developed the organizational structure and services charter for the industrial estates authority, drawing upon international best practices in free-zone marketing and management. Determined the best prospect industries to be promoted in the zone, with a view towards increasing revenue and elevating the profile of the property as a high tech business park.

Results

Zone management restructured its operations in line with the Jabal Ali free-zone authority, the leading free-zone agency in the region. Launched an investment promotion outreach program in the capital city as well as Singapore and Thailand, with a view to attract investment in the zone.