Summary

Carried out a pre-strategy assessment of the Moldovan wine industry as the basis for development of a wine sector strategy.

Purpose

To improve the competitiveness of the Moldovan wine industry.

Activities .

Team of four wine experts assessed the current state of Moldova's wine sector. Benchmarked Moldova against regional and international best practices in wine production and delivery. Recommended steps for how the Moldovan wine industry can adapt and become more competitive on the international market.

Results

Performed assessment and analysis focused on: the global outlook for wine trade and recommended strategies for country marketing and promotion and branding.