Many companies today incorporate environmental and social goals into corporate strategy. This is the idea behind “shared value” – a concept first introduced by Michael Porter and Mark Kramer that describes generating economic value in a way that also produces value for society, thereby connecting a company’s success with social progress. By looking for alignment between business and development goals, nonprofits and government agencies can better leverage private sector partners to further environmental and social aims.
I was excited when I was invited to join USAID staff in a CLA Peer Sharing Event last week. USAID/Uganda, a mission on the forefront of CLA, hosted representatives from four other missions in the region—Ethiopia, South Sudan, Southern Africa, and Tanzania—for a 3-day gathering to exchange “experiences, learning, examples of how CLA is being conceptualized and put into practice” across the five missions.